Ad copy that knows the difference between a 35-year-old mum and a 50-year-old strength lifter
Ad Intelligence now finds patterns scoped to the audience you're actually targeting, not the average of every ad your gym ever ran. Generation has anti-slop guardrails baked in.
The Ad Intelligence engine has been chewing through 5,786 historical ads across 24 Meta ad accounts for a while now. The first version found patterns at the account level. Useful, but generic. "This gym's ads convert" doesn't help you write the next one.
The rebuild segments by audience. Patterns are now found, scored and surfaced by:
- Demographic. Women 35-50, men 40+, parents, post-natal, etc.
- Pain point. Weight loss, strength, post-injury, time-poor.
- Offer. Free trial, 6-week programme, lead magnet, brand awareness.
- Creative format. Testimonial, before/after, demo, founder talk.
When you generate a new ad in Ravini, the prompt the AI sees now includes the patterns that performed for the audience segment you've actually picked, not the average of every ad your gym ever ran.
Anti-slop guardrails
Generation also runs through a centralised anti-slop check before output. Banned phrases get rejected, em dashes get converted, AI sentence patterns get rewritten. If you've ever caught Ravini's generator producing the kind of generic SaaS-marketing copy that every other gym CRM puts out, that's gone.
This connects to a wider piece of work we're doing on AI quality across the platform. The same banned-word list applies to lead-agent messages, campaign emails and member-facing AI text.
Built for gym owners
Ravini is the AI CRM gym owners actually wanted.
£50/mo for the first 50 customers. No setup fee.