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New1 April 2026· Form Builder v2 is live for every gym on the platform

Atlas's free-trial form went from 38% to 61% completion. Same audience, same offer.

Multi-step forms. Conditional logic. Save and resume. Live drop-off analytics by step. Plus A/B variants if you want Ravini to pick the winner for you.

The original form builder did one thing. A single page of fields with a submit button. Fine for a free-trial signup, terrible for anything that needed to qualify the lead first.

V2 lets you build the kind of form that actually works for ads.

What's new

  • Multi-step forms. Break a long form into 3-4 steps. Conversion goes up because step 1 looks short, and by the time the lead is on step 3 they're already invested.
  • Conditional logic. Show the "what's your goal?" question only if they picked "lose weight" earlier. Skip the address question for online programmes. Branch by gender, age, postcode, anything.
  • Save and resume. A lead that gets to step 4 and bounces gets a magic link to come back and finish where they left off.
  • Live analytics. Drop-off by step, completion time, abandoned-form recovery rate. You stop guessing where the form is bleeding leads.
  • Variants. Run two versions of the same form against the same campaign and let Ravini pick the winner.

Why it matters

Atlas's free-trial form went from a 38% completion rate (single page, eight fields) to a 61% completion rate (four steps, conditional logic, save-and-resume). Same audience, same offer, same ad budget. The form was the difference.

If you're spending money on Meta ads, the form is the second-most-important piece of creative after the ad itself. V2 treats it that way.

Built for gym owners

Ravini is the AI CRM gym owners actually wanted.

£50/mo for the first 50 customers. No setup fee.

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Atlas's free-trial form went from 38% to 61% completion. Same audience, same offer. · Ravini changelog | Ravini